Laura Bull is a branding expert and communication specialist who incorporates positive psychology methods to help artists achieve their business goals. A business owner, adjunct professor, and guest lecturer, she specializes in product management, social media strategy, strategic marketing and sponsorships, and brand development. Bull has a BBA from Belmont University’s Mike Curb School of Music Business and is currently enrolled in the Master of Liberal Studies’ creative writing program at Southern Methodist University.
Over her twenty-year career, Bull has worked in radio, management, and record label operations. Almost immediately after arriving in Music City, she began a decade long stint at Sony Music Nashville, spearheading artist development and marketing for the label’s Arista and RCA Nashville imprints. During her tenure, she worked hundreds of projects under the Arista, BNA, Columbia, Epic, Lucky Dog, Monument, and RCA divisions. A true veteran of the music industry, the CMA voting member’s career has been featured in Country Weekly magazine and has served for more than a decade on the Advisory Board for Musician’s On Call.
When Bull founded Clover Marketing & Management in 2011, she began to offer independent artists and management teams the full marketing support of a major label. From the creation of the music to its release to the marketplace, Clover develops the business plan, marketing strategy, and ensures social media integration.
She currently resides in Dallas with her husband and is working on developing a manuscript for publication.